So lets look at tweets in more detail. As a real estate web development companywe know how hard it it is to generate quality content for the internet. We spend a great deal of time helping real estate agents “define” their websites as well as helping them craft great text for their sites.

Because agents write their content and give it to us before it gets on the net, in effect, we are their editors.

Why is that good you ask?

Well you see, it’s all too easy to go off-topic when it comes to an open-access approach to web publishing. By off-topic, we mean posting information about things other than those things that people are searching for.  If it’s not in your content, search engines arent going to find you.

Because our job is to get our real estate agents’ websites to the first page of search engines we need to ensure that all additions to their websites help, rather than hinder that goal.

What blogging does to some extent and twitter does to a large extent, is remove that filter. In searching real estate terms on twitter we see a lot of off-topic tweets.  That in itself is harmless enough, but too many can fall into the category of sounding-off.

Try this: do a real estate search at twitter. Pick on an agent, then read all their tweets. Its too easy to think of our tweets as being singular snapshots of a moment in time. However, when aggregated, its remarkable the picture of the agent that comes into view.

Reading one, which inspired this post, we see that:

• the agent’s current deal is problematic because of a mess with the mortgage financing,
• that the car is in the shop for another day,
• the kid is sick,
• and they seem to be counting down the minutes until phone duty is finished.

Individually, none of these are unreasonable or a-typical. However as we read down the list we get a picture of an agent that is less than impressive.

Keep your tweets, positive, informative and above all on-topic.